2017 International Trainer of the Year
2017 Fitness Hall of Fame Nominee
Founder of the Elite Performance Center
Founder and Owner of ATS Certification
Founder of Learn to Earn Consulting
Director of Trainer Development for World Gym
Nutritionist and Mobility Specialist for Boxing Ontario
Host of the TV Show Body Fuel
Host of the TV Show Training with Pros
Contributing Author for Strong Magazine and Inside Fitness
Joe has been in the Strength and Conditioning field since 1999. As a young kid starting out putting away weights at a club called Absolute Fitness in Meadowvale, Joe always had a dream of becoming a leader in the industry and being a top coach with a top facility.
Joe has put in his dues, worked in the trenches and over the past decade and a half has created a surging name for himself and his training facility the Elite Performance Center. At 8000 sq. ft., EPC houses a full sports rehab clinic (chiropractic, physiotherapy, massage, acupuncture, osteopathy), bootcamps, personal training, body transformation programs, and sports performance. The Elite Performance Center has been featured in magazines around the world such as Inside Fitness, Strong Magazine, Muscle Insider, and Bodybuilding.com.
Joe used to sit on the Board of Directors for CASK (Council of Amateur Sport Kickboxing) along with being the Director of Strength and Conditioning for the Canadian National Kickboxing team. He is also the Nutritionist and mobility expert for Boxing Ontario along with Skate Canada.
Joe has been successful in training a variety of athletes from the NHL, UFC, CFL, fitness/bodybuilding competitors and everyday people wishing to achieve a balance of health, fitness and overall well-being. He has worked with top level fighters including UFC fighters with their weight cuts and strength and conditioning.
Joe runs a business consulting service called PT Profits. His passion for fitness combined with his years of experience and success has persuaded him to create a company to help teach, inspire and mentor people in the fitness industry learn how to turn their passion into profits. From workshops, private consulting and 6 month mentorships, PT Profits has taken off as a leading consulting service for fitness professionals.
Joe is also the founder and owner of ATS, the Advanced Training System, Certification program. The ATS Certification program teaches trainers and fitness enthusiast how to correctly assess and blueprint a client, develop a customized 4-step corrective training plan and how to train properly. Joe has taught over 700 trainers from across Canada, the United States, Australia and Europe.
Not one to shy away from public speaking, Joe has done numerous speaking engagements and presentations. Joe has done seminars for major training organizations such as CPTN, the Strength Summit at the Arnold Classic, Ottawa University, major corporate companies and personal seminars within his facility and across Canada. He speaks regularly at the CanFit Pro conference, the NorCal fitness Summit, the Toronto Strong Summit and has presented in Australia and Germany.
Joe has also had experience in the TV world. You can watch him on Television where he is the host of two exciting television shows, Body Fuel and Training with Pros. Body Fuel, as featured on Mens TV, is a unique cooking show dedicated to teaching athletes ‘How to create great tasting meals, while still maintaining their goals’. Additionally, Training with Pros, as viewed on The Fight Network, Joe can be seen training with a different Pro Athlete each episode; truly demonstrating ‘what it takes to train like a pro’!
Joe was awarded the 2017 International Trainer of the Year and was also nominated for the 2017 Fitness Hall of Fame.